Retention

Most membership experts will tell you that it's easier and less costly to retain a member than it is to recruit one. Please take a look at these retention resources.

Monthly ARMA Membership List: This is a roster of your current chapter membership. It is emailed to designated chapter leaders on the 5th of each month. Leaders are designated to receive these emails on the Chapter Board Update Form.

This membership list is an important communication for your chapter. The document lists the name and contact information for each member in your chapter. It also has the membership information for all your members, particularly when members are set to expire. This document is in Excel for you to be able to filter and use at your convenience. You can filter to see which members are set to expire soon, or to see which members have renewed their membership as their expiration date will be extended for a year.For a detailed explanation of the usage parameters please click here.

If you have questions about your Monthly ARMA Membership List, please contact chapters@armaintl.org.

Membership Expiration Email: This message is sent out the last work day of each month and lists all members who are beyond their expired membership date. This communication is sent to chapter leaders designed to receive these emails on the Chapter Board Update Form.

ARMA has a 60-day grace period after a member has reached their expiration date. After a member has reached their expiration date, they will continue to receive ARMA member benefits for 60 days before their membership is terminated. This enables chapters to follow up with these members one last time and encourage them to renew. To find those individuals, information is provided in the Membership Expiration Email and/or the Monthly ARMA Membership List.

Sample Email to Remind Members About Renewal

For more information on retaining members in your chapter, check out the Membership & Marketing articles in our Chapter Connections Library.