Retention

Most membership experts will tell you that it's easier and less costly to retain a member than it is to recruit one. Please take a look at these retention resources.

NEW...ARMA Renewal Communication Cycle Toolkit:  

Welcome to the ARMA Renewal Communication Cycle Toolkit! This is the first in a series of three toolkits that will be introduced in the coming months  

This toolkit was created to help us coordinate with the chapters during the renewal process as well as provide helpful and usable resources for you to increase your member retention rates. It includes an overview that will first give you a look at current best practices other associations are using, move on to more details about HQ’s new processes that have recently been deployed with the new plan, and finish with chapter-specific tactics and tools. We have also included sample content, a chapter action plan, and other guidance, all of which are now available to you here at Chapter Central. For a more personalized introduction to the toolkit, make sure that you view the overview presentation with narration by Senior Manager of Membership, Lia Shore.

We are here and ready to listen to you and to help you in any way we can. Please remember to reach out if you need assistance, want to discuss your current efforts, or if you want to share your successes!
 

ARMA Membership List:

This is a roster of your current chapter membership. Certain designated chapter leaders have the ability to pull chapter rosters at anytime through their My ARMA Profile.  These reports are in real-time and offer leaders the ability to see an accurate membership snapshot of their chapters at any given time of the month.  

Chapter leaders who have the ability to pull membership rosters are assigned as chapter admins.  Who are chapter admins?  All chapter Presidents are designated as admins of their chapter and can grant permission for any other leader in their respective chapter to be assigned as an admin.  If you are a chapter President and you would like to designate additional leaders as admins please send your request to chapters@armaintl.org.

Here is a quick synopsis of how to pull membership rosters:

- Once you sign in to your My ARMA Profile, navigate to the "Group" tab on the menu bar 
- Once you click on that you will see the chapter(s) you are currently a member of - click on the appropriate chapter
- Once you are in the chapter group, you will see an "admin" option in the upper right-hand portion of your screen
- Click on that and select "Available Reports;" in this area you can view and download your chapter’s current membership roster

Detailed instructions on exporting memberships lists

This membership list is an important communication for your chapter. The document lists the name and contact information for each member in your chapter. It also has the membership information for all your members, particularly when members are set to expire. This document is in Excel for you to be able to filter and use at your convenience. You can filter to see which members are set to expire soon, or to see which members have renewed their membership as their expiration date will be extended for a year. For a detailed explanation of the usage parameters please click here.

If you have questions about your ARMA Membership List, please contact chapters@armaintl.org.

ARMA has a 60-day grace period after a member has reached their expiration date. After a member has reached their expiration date, they will continue to receive ARMA member benefits for 60 days before their membership is terminated. This enables chapters to follow up with these members one last time and encourage them to renew. To find those individuals, information is provided in the Membership Expiration Email and/or the ARMA Membership List.

Sample Email to Remind Members About Renewal

For more information on retaining members in your chapter, check out the Membership & Marketing articles in our Chapter Connections Library.